Storytelling through annual reports - Australian Community Support Organisation (ACSO)

Action and activation

Storytelling through annual reports – Australian Community Support Organisation (ACSO)

How might we produce a digital annual report to share the stories and achievements of ACSO?

ACSO delivers programs to help break the cycle of people repeatedly entering the justice system because they lack the support to make change.

Embracing interactivity, enhancing content, and telling a compelling story, ACSO has worked with rowdy since 2020 to produce digital annual reports.

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Year 1: A new brand

In the first year, we designed and developed a digital annual report bringing the new brand we had also just designed to life. The report was optimised for both web and mobile devices, ensuring accessibility for a wide audience.
We introduced interactive elements such as videos and infographics to engage readers and bring the company’s achievements to life.

Year 2: content enhancement

In the second year, we focused on enhancing the content strategy through design. We worked with ACSO to identify and spotlight key achievements and innovations.
User engagement was further improved by incorporating user-friendly navigation and search features, allowing stakeholders to find specific information effortlessly.
We incorporated feedback from users of the first digital report to refine the user experience.
To improve accessibility and extend the report’s reach, we introduced downloadable PDFs, ensuring stakeholders could access key information in multiple formats.

Year 3: Storytelling excellence

The third year marked a significant milestone in our partnership. We elevated the storytelling aspect of the digital annual report to bring a more human feel to readers.
These stories were showcased through multimedia presentations, interviews, and visually appealing narratives that resonated with both shareholders and the wider audience.

Year 4: Optimised structure and integration

We worked closely with ACSO to establish a structured format that balanced content efficiency with impactful storytelling, ensuring a framework they could maintain in future reports.
Leveraging content from ACSO’s website, we created an interconnected digital ecosystem that boosted engagement and increased overall website traffic.
The focus on visual elements and large impact statistics not only enhanced readability but also made content creation more efficient, streamlining the production process.

Year 5: Refinement and efficiency

With a tried-and-tested structure in place, we efficiently rolled out this year’s annual report while refreshing the design, content, and user experience to maintain engagement.
The report’s familiar yet updated format provided a seamless experience for returning users, reinforcing ACSO’s brand consistency across annual publications.
By fine-tuning workflows and content production processes, we further reduced turnaround time without compromising quality, making the reporting cycle more sustainable for the future.

Enhanced engagement
Elevating the brand and how ACSO represented it’s achievements led to an increase in engagement.
Wider reach
By embracing digital, ACSO expanded its audience reach beyond traditional shareholders to include industry peers, potential investors, and the general public.
Environmental impact
Digital annual reports are a great example of ACSO’s commitment to sustainability by the reduced carbon footprint associated with digital reports compared to printed versions.
Stakeholder satisfaction
Feedback from stakeholders, including employees, indicated high satisfaction with the interactive and engaging presentation of the reports.