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Rowdy Digital

Crawford School of Public Policy

DESIGN, DIGITAL STRATEGY & IMPLEMENTATION

The Job

After the success of the 2018 awareness campaign that Rowdy designed and implemented, the Crawford School of Public Policy partnered with Rowdy again to promote three Masters stream programs starting in 2019. Rowdy devised a digital content strategy to advertise the courses across Facebook, LinkedIn and Google Ads between August and December for the 2020 intake. In 3 months, over 100 qualified leads were generated and a further 101 key actions from Facebook and LinkedIn, encompassing clicks to find out more about the relevant courses were generated.

Brand Collateral

Digital Content Strategy

UX-Led Landing Page Design