How might we keep some of the important brand heritage we have but modernise our brand to better represent our professionalism?

ACSO delivers programs to help break the cycle of people repeatedly entering the justice system because they lack the support to make change. 

At the outset, ACSO enlisted rowdy’s expertise to craft a comprehensive marketing and communications strategy, a journey that entailed extensive engagement with diverse audience groups. Through this process, we gathered pain points, varied perspectives, unique needs, past experiences, and invaluable insights.

A pivotal recommendation from this marketing and communications strategy was the imperative for a brand refresh, aligning ACSO with their future aspirations. Building upon the insights from the marketing and communications strategy, rowdy developed suitable brand options. These options underwent rigorous testing across different audience segments, leading to refinement and culminating in the present brand identity. Accompanying this brand fresh was a comprehensive brand guide, a roll out of the new brand to corporate items including stationary, templates, signage and a compelling corporate narrative, collectively weaving a consistent and compelling story for ACSO’s future.