Who we are
At the core of our identity, we are a female-owned organisation with a desire to promote diversity, economic growth, innovation, and societal progress, while also contributing to a more inclusive and equitable business environment.
We have a particular passion for relationships and human connection – to each other and with organisations or governments. We actively seek diversity in people and perspectives. We inspire our clients to do the same by understanding the diversity of perspectives within their own audience segments to provide greater value and connection to them.
Our guiding principles are
Insight
Agility
Courage
Ingenuity
Empathy
Clarity
Our Team
Deb Northover
Business manager
Llewella Jago
Senior strategy and creative lead
Melanie Taylor
Communications strategist
Emma Kirkaldy
General manager - strategy and communications
Judy Waters
Senior advisor
Trish Bergin
Strategic advisor - public sector
Ann Lee
Digital and project lead
Kerstin Oberprieler
Senior advisor - behaviour change
We are generous.
Building partnerships through a spirit of abundance, collaboration, and service, sharing our capabilities wholeheartedly to help drive progress and change.
We are human-centered.
Leading with empathy, ethical responsibility, and a core belief in understanding audience motivations first.
We have an integrated mindset.
Ensuring connectivity across all strategic directions, creative expressions, and activation touchpoints for a unified, cohesive experience.
We are deliberately boutique.
A small, tight-knit team of senior professionals we bring agility, personalisation, care, and complete accountability to every project.
We only engage when there’s a values alignment.
Our relationships are grounded in shared values allowing for greater trust and impact. Relationships above transactions.
Panels
Rowdy offers the opportunity for governments, education institutions and organisations to engage our services delivered by qualified and experienced strategists. Our services can be engaged through various government panel arrangements, including:
- Creative and Digital Communication Panel SON4009385
- BuyICT, Digital Transformation Agency
- ANU Marketing and Communications Services Panel ANU20-027
- Buy.NSW
These panels are multi-agency enabling all departments and agencies to access our services.
Partnerships
Our clients
We partner with universities, organisations and governments seeking to gain a deeper understanding of their stakeholders’ unmet needs in order to better connect with them.
Together we:
- Understand human motivations – uncover stakeholder core motivators, anxieties and desired outcomes that shape communication, engagement and experiences.
- Set strategic direction – establish clarity of vision and priorities at the leadership level while enabling smooth operational activation through teams.
- Aligned action and activation – bring strategy to life through creativity, content and digital solutions designed around audience needs and creating cohesion across touchpoints.
- Track and optimise impact – embed impact frameworks to continually gather feedback and refine direction to drive momentum on key performance indicators tied to objectives.