Who we are
Organisations rarely struggle because they don’t communicate enough.
They struggle because the things that matter most become disconnected as complexity gets in the way.
- Strategy disconnects from leadership.
- Leadership disconnects from culture.
- Culture disconnects from implementation.

And then what happens?
Communication becomes responsible for solving problems it didn't create.
That's exactly where we work.
Our guiding principles are
Insight
Agility
Courage
Ingenuity
Empathy
Clarity
Our Team

Simone Pregellio
Communications Communications Adviser

Kerstin Oberprieler
Senior Adviser - Behaviour Change

Deb Northover
Business Manager

Ann Lee
Senior Digital and Project Lead

Llewella Jago
Senior Strategy and Creative Lead

Trish Bergin
Strategic Adviser - Public Sector

Judy Waters
Senior Adviser
We are generous.
Building partnerships through a spirit of abundance, collaboration, and service, sharing our capabilities wholeheartedly to help drive progress and change.
We are human-centered.
Leading with empathy, ethical responsibility, and a core belief in understanding audience motivations first.
We have an integrated mindset.
Ensuring connectivity across all strategic directions, creative expressions, and activation touchpoints for a unified, cohesive experience.
We are deliberately boutique.
A small, tight-knit team of senior professionals we bring agility, personalisation, care, and complete accountability to every project.
We only engage when there’s a values alignment.
Our relationships are grounded in shared values allowing for greater trust and impact. Relationships above transactions.
Panels
Rowdy offers the opportunity for governments, education institutions and organisations to engage our services delivered by qualified and experienced strategists. Our services can be engaged through various government panel arrangements, including:
- Creative and Digital Communication Panel SON4009385
- BuyICT, Digital Transformation Agency
- ANU Marketing and Communications Services Panel ANU20-027
- Buy.NSW
These panels are multi-agency enabling all departments and agencies to access our services.
Partnerships



Our clients
We partner with universities, organisations and governments seeking to gain a deeper understanding of their stakeholders’ unmet needs in order to better connect with them.
Together we:
- Understand human motivations – uncover stakeholder core motivators, anxieties and desired outcomes that shape communication, engagement and experiences.
- Set strategic direction – establish clarity of vision and priorities at the leadership level while enabling smooth operational activation through teams.
- Aligned action and activation – bring strategy to life through creativity, content and digital solutions designed around audience needs and creating cohesion across touchpoints.
- Track and optimise impact – embed impact frameworks to continually gather feedback and refine direction to drive momentum on key performance indicators tied to objectives.
Who we work with




























