Human motivators and needs

Direction setting

Action and activation

Uniting gender research across the Asia-Pacific

2022

Australian National University - College of Asia and the Pacific

How might we develop a new portal to aggregate gender research from across the Asia Pacific?

In conjunction with the Department of Foreign Affairs and Trade, the College of Asia and the Pacific at the Australian National University worked with rowdy to navigate the complexities of building a fit for purpose portal for many diverse users across the Asia Pacific. While the project was to deliver the portal there was a bigger job in understanding the diverse stakeholders and bringing their vision together.

Our comprehensive approach added significant value to the project by uniting diverse stakeholders, creating a user-friendly portal, establishing a cohesive brand identity, ensuring a successful launch, and ultimately serving as a valuable resource for the Asia-Pacific community.

The project faced complexities not only in developing a functional portal but also in navigating the diverse needs and expectations of stakeholders spanning the Asia-Pacific region. Clear communication with the Reference Group, a key influencer in the project, was crucial. The true challenge was to unite these stakeholders and ensure their input was effectively incorporated into the portal’s design and functionality.

We led a collaborative approach to the project following these key stages:

  • Stakeholder consultation plan
    Early in the project, we recognised the importance of engaging with the Reference Group and other stakeholders. We developed a detailed consultation plan to ensure clear communication, define objectives, and establish timelines for gathering input. We went out of scope to empower the project team to communicate thoroughly with the Reference Group.
  • Website design and development
    We designed and developed a portal website that not only met functional requirements but also provided an intuitive and user-friendly interface that was extensively tested, accommodating the diverse needs of users across the Asia-Pacific region.
  • Brand design
    We created a cohesive brand identity for the portal, ensuring it was culturally relevant to the audience and in line with the future direction of the project.

 

 

Greater value for their audiences was achieved by:

 

  • Stakeholder alignment
    The consultation plan facilitated open and constructive communication with the Reference Group and other stakeholders. Their input was effectively integrated into the portal’s design, ensuring alignment with their vision and needs.
  • User-friendly portal
    The website’s user-friendly design catered to the diverse users across the Asia-Pacific region, making it accessible and engaging for a wide audience.
  • Brand cohesion
    The newly created brand identity strengthened the portal’s identity, reinforcing its connection to the audience.
  • Successful launch
    The strategic launch advice contributed to a successful introduction of the portal, maximising its reach and impact.
  • Community engagement
    The portal serves as a valuable resource for the Asia-Pacific community, fostering collaboration, knowledge-sharing, and engagement.