We adopted a strategic approach that not only drew on our extensive knowledge of AEU but also incorporated the perspectives of members. The solution included the following key steps:

• Design thinking approach
  Building on our established design thinking approach, we engaged in collaborative workshops with AEU’s members. This allowed us to integrate their views, ideas, and aspirations into the strategic intent.
• Workshopping elements
  During the workshops, we workshopped various elements of the strategic intent, encouraging members to provide input and feedback. This iterative process ensured that the document would reflect the collective wisdom and resonance of AEU members.

Greater value for their audiences was achieved by:

• Member involvement
  Members felt genuinely involved and heard in the strategic planning process, fostering a sense of ownership and commitment to the intent’s goals.
• Resonance
  The document resonated well with AEU members, aligning with their vision and values. This resonance increased buy-in and enthusiasm for the strategic priorities.
• Swift approval
  Thanks to the extensive groundwork and member input, the strategic intent gained quick approval with minimal revisions. This expedited the implementation of strategic initiatives.
• Clear roadmap
  The strategic intent provided AEU with a clear roadmap for their future priorities and focus areas, ensuring alignment and cohesion in their efforts.
• Enhanced value
  The value of the strategic intent extended beyond a mere document; it became a tool to energise the AEU and provided a shared vision for the future.