Human motivators and needs
Direction setting
Action and activation
How might we create a cohesive and youth-focused brand for WorkSafe ACT’s Young Workers Strategy that drives engagement and aligns with its overarching identity?
WorkSafe ACT needed a distinct brand identity for its Young Workers Strategy to resonate with young workers and stakeholders. The challenge was to deliver a relatable, impactful brand that aligned with WorkSafe ACT’s master brand and could be implemented quickly.
Rowdy used a collaborative and structured approach:
Discovery and strategy
Conducted a discovery session to understand objectives, audience needs, and challenges, including input from the Youth Advisory Council.
Brand development
Designed and refined up to three brand options, selecting a final brand that reflected the strategy’s goals.
Application
Applied the approved brand to key collateral such as an A3 poster, PowerPoint template, and email signature.
Style guide
Delivered a style guide with brand basics, color palette, typography, and application guidelines for consistent use.
Consultation
Balanced stakeholder input through focus groups and interviews to validate creative directions and ensure alignment.
This approach ensured a youth-focused, cohesive brand ready for effective rollout within the required timeframe.
Enhanced engagement
Delivered a youth-focused brand that resonated with young workers, making the strategy more relatable and impactful.
Streamlined communication
Provided consistent and professional branding across all key collateral, ensuring clear and cohesive messaging.
Stakeholder alignment
Incorporated input from the Youth Advisory Council and other stakeholders, fostering trust and ownership of the strategy.
Scalability and consistency
Equipped WorkSafe ACT with a comprehensive style guide, ensuring the brand could be consistently applied across future initiatives.
Timely delivery
Successfully launched the brand within the required timeframe, enabling WorkSafe ACT to meet its strategic objectives efficiently.
In the spirit of reconciliation Rowdy acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
