Human motivators and needs
Direction setting
How might we develop a marketing and communications strategy to guide our organisation into a more strategic era with a lot of change?
ACSO delivers programs to help break the cycle of people repeatedly entering the justice system because they lack the support to make change.
ACSO initially engaged rowdy to develop a marketing and communications strategy to guide them through a phase focused on driving change with stakeholders to create opportunities for ACSO to deliver services in a more innovative manner.
ACSO, a not-for-profit with a sizable national team and a wide range of complex stakeholders, including several State government entities, had not crafted a marketing and communications strategy in quite some time. Consequently, it was imperative to begin by actively listening to the needs, perspectives, experiences, and insights of wide and varied segments within the ACSO team, the Board, and reference groups that represent their clients. This involved many interviews and small sessions guided by a strategic consultation plan.
Armed with a deep understanding of audience perspectives, pain points, and aspirations, we crafted a marketing and communications strategy that not only addressed pain points but also amplified strengths. This strategy became the guiding light, aligning every aspect of our efforts with the collective vision of ACSO and paving the way for impactful and resonant communication that would drive real change. Remarkably, the strategy was approved by the CEO and Board without changes.
In the spirit of reconciliation Rowdy acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.