Year 1: A new brand
- In the first year, we designed and developed a digital annual report bringing the new brand we had also just designed to life. The report was optimised for both web and mobile devices, ensuring accessibility for a wide audience.
- We introduced interactive elements such as videos and infographics to engage readers and bring the company’s achievements to life.
Year 2: Content Enhancement
- In the second year, we focused on enhancing the content strategy through design. We worked with ACSO to identify and spotlight key achievements and innovations.
- User engagement was further improved by incorporating user-friendly navigation and search features, allowing stakeholders to find specific information effortlessly.
- We incorporated feedback from users of the first digital report to refine the user experience.
Year 3: Storytelling Excellence
- The third year marked a significant milestone in our partnership. We elevated the storytelling aspect of the digital annual report to bring a more human feel to readers.
- These stories were showcased through multimedia presentations, interviews, and visually appealing narratives that resonated with both shareholders and the wider audience.
Greater value was achieved by:
- Enhanced engagement
Elevating the brand and how ACSO represented it’s achievements led to an increase in engagement.
- Wider Reach
By embracing digital, ACSO expanded its audience reach beyond traditional shareholders to include industry peers, potential investors, and the general public.
- Environmental impact
Digital annual reports are a great example of ACSO’s commitment to sustainability by the reduced carbon footprint associated with digital reports compared to printed versions.
- Stakeholder satisfaction
Feedback from stakeholders, including employees, indicated high satisfaction with the interactive and engaging presentation of the reports.
