Rowdy was engaged to deliver a comprehensive rebrand, marketing, communications, and website overhaul that aligned with ACT Leave’s goals:

• Branding:

• • Conducted stakeholder consultations to capture ACT Leave’s vision, values, and expectations, culminating in a refreshed brand identity and a detailed implementation plan.

  • Developed a new logo, comprehensive brand guide, templates and tools.

  • Facilitated employee engagement and a soft launch event to ensure smooth adoption of the new brand.

• Marketing and Communications:

• • Performed market analysis to inform a targeted Marketing, Communications, and Stakeholder Engagement Strategy.

  • Created compelling messaging, content, and a stakeholder engagement plan to enhance relationships with clients and partners.

  • Embedded feedback mechanisms to address concerns and foster ongoing stakeholder satisfaction.

• Website Design and Development:

• • Redesigned the website with a focus on intuitive pathways for employers and workers, ensuring future scalability for scheme expansions.

  • Developed a modern, accessible design featuring self-service forms to streamline submissions and reduce manual processing by the ACT Leave team.

  • Conducted user experience testing with stakeholders to validate the website’s effectiveness and coherence.

  • Created clear FAQ sections and reorganised information architecture to improve navigation and reduce inquiries.

  • Ensured compliance with accessibility and compatibility standards for an inclusive online experience.

Greater value was achieved by:

• Board endorsement
  Unanimous approval of the new brand by the board, reflecting its alignment with ACT Leave’s vision and stakeholder expectations.
• Enhanced digital presence
  Delivered a fully optimised website with intuitive pathways, modern design, and self-service capabilities, significantly streamlining processes and reducing inquiries.
• Improved user experience
  Stakeholder-driven design and user testing ensured a seamless experience, empowering visitors to easily access services and information.
• Operational efficiency
  Automated form submissions and streamlined processes freed up the ACT Leave team for strategic initiatives, enhancing overall productivity.
• Brand alignment
  A cohesive rebrand reinforced ACT Leave’s reputation and positioned the organisation for future growth and scheme expansion.
• Stakeholder satisfaction
  Proactive collaboration and ongoing feedback mechanisms strengthened relationships and fostered trust in ACT Leave’s services.
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