Our approach added substantial value to ANU efforts to communicate on the issue of foreign interference, tailoring communication materials to staff needs, and creating a comprehensive resource hub. This empowered ANU staff with the knowledge and tools to actively contribute to mitigating foreign interference risks within the university community.

We undertook a comprehensive approach to address this challenge through the following phases:

• Audience-centric approach
  We initiated the project by conducting in-depth conversations with a broad range of ANU staff, gauging their understanding and perceptions of foreign interference. This audience-centric approach ensured that the communication materials would be tailored to the needs and perspectives of the staff.
• Training videos
  Recognising that foreign interference is a complex issue, we created a suite of training videos designed to resonate with staff members. The key to success was keeping the messaging simple, focused on the staff, and presented in an engaging format that encouraged comprehension.
• Comprehensive communications material
  In addition to the training videos, we developed a range of supporting communication materials. This included an article for the ANU Reporter, fact sheets, and content for the ANU website.
• Website development
  We also took on the task of developing a dedicated web presence to host the communication materials. The website served as a centralised resource hub for staff seeking information and education on foreign interference and mitigation efforts by the ANU.

Greater value was achieved by:

• Accessible education
  The suite of training videos made the complex issue of foreign interference accessible to all staff members, regardless of their prior knowledge or familiarity with the topic.
• Tailored messaging
  By conducting interviews and gaining insights from staff, we ensured that the communication materials resonated with the target audience, enhancing comprehension and engagement.
• Comprehensive resource hub
  The dedicated website became a central resource hub, providing staff with easy access to essential information and materials related to foreign interference and mitigation.
• Simplified understanding
  We simplified the messaging to focus on staff, making the content relatable and actionable, thereby increasing the likelihood of staff members understanding and adhering to the guidelines.
• Enhanced awareness
  The project significantly raised awareness among staff about the issue of foreign interference and ANU proactive measures to address it.