The challenge lay in redefining AMT’s identity and purpose to ensure its continued relevance. This required a comprehensive approach that encompassed market research, strategy development, journey mapping, customer personas, corporate narrative, rebranding, collateral design, website redesign, CRM integration, and forms development.

Our comprehensive approach transformed AMT, making it more relevant and adaptive to the evolving needs of its stakeholders. This initiative added significant value by ensuring alignment with stakeholder expectations, fostering a compelling narrative, and enhancing the organisation’s digital presence and overall image.

We took a methodical and staged approach to work through the project:

• Market research
  We began by conducting in-depth market research to gain insights into the evolving landscape and the needs of AMT’s stakeholders.
• Strategy development
  Our approach involved strategy development that included journey mapping and the creation of customer personas. This allowed us to understand stakeholder journeys and tailor solutions to their unique needs.
• Corporate narrative
  We crafted a compelling corporate narrative that communicated AMT’s vision, mission, and values in a way that resonated with stakeholders and conveyed the organisation’s commitment to its purpose.
• Rebranding
  We undertook a rebranding effort, redefining AMT’s visual identity to align with its new narrative and future-focused objectives.
• Collateral design
  Our team designed collateral materials that reflected the new brand, ensuring consistency and professionalism in all communications.
• Website redesign
  We completely redesigned AMT’s website, incorporating modern design principles, user-friendly navigation, and responsive functionality. CRM integration and user-friendly forms were implemented to streamline stakeholder interactions.

Greater value for their audiences was achieved by:

• Relevance
  The repositioning efforts ensured that AMT remained relevant to its stakeholders, adapting to their evolving needs and expectations.
• Understanding stakeholders
  Journey mapping and customer personas provided a deep understanding of stakeholder journeys, allowing for targeted and personalised engagement.
• Compelling narrative
  The corporate narrative effectively communicated AMT’s mission and values, fostering a strong sense of purpose among stakeholders.
• Refreshed brand
  The rebranding initiative gave AMT a fresh and contemporary identity, reflecting its commitment to the future.
• Enhanced digital presence
  The website redesign, CRM integration, and user-friendly forms enhanced stakeholder engagement and streamlined interactions.