A dynamic digital platform - YWCA Canberra

Action and activation

A dynamic digital platform – YWCA Canberra

2019

YWCA Canberra

How might we create a responsive website that allows YWCA Canberra to effectively engage with property owners and tenants?

YWCA Canberra, a trusted registered community housing provider, has supported Canberrans for more than 60 years with transitional housing, affordable housing, and supportive tenancy services. Recognising the urgent need for affordable rental properties, YWCA Canberra partnered with rowdy to launch Rentwell, a property management service that provides affordable rental properties owned by private investors to individual and families struggling to secure and maintain tenancies in the mainstream market.

To enhance their outreach and engagement, YWCA Canberra needed a responsive website that allowed them to communicate effectively with both property owners and tenants. Rowdy designed and developed a website that not only facilitated seamless property management but also reflected the new brand identity. This required a strategic approach, tight project management, and strong communication with the project team to ensure the website launched in conjunction with the brand.

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Our comprehensive approach added significant value to Rentwell’s digital presence:

Designed and developed a responsive website:
We designed a user-friendly, responsive website that allowed YWCA Canberra to upload and advertise properties seamlessly. The UX was designed to be familiar and intuitive, ensuring users had an easy experience similar to what they are accustomed to when browsing for homes.
Property management features:
The website was equipped with robust property management features, enabling YWCA Canberra to easily manage and update property listings. This functionality ensured that all property information was current and accurately represented.
Showcasing success stories:
We ensured the website featured the ability to upload success stories, showcasing Rentwell’s impactful work and demonstrating the positive outcomes of their services.
Coordinating the launch:
It was crucial that the website launched in conjunction with the new brand. To achieve this, we ensured the website was market-ready before the brand launch, fully populated and ready to be accessed once the brand hit the market.

Greater value was achieved by:

Enhanced communication:
The responsive design and robust property management features enabled YWCA Canberra to communicate effectively with property owners and tenants, ensuring all parties had access to accurate and up-to-date information.
Increased engagement:
The ability to showcase success stories on the website provided a powerful tool for engaging with the community and demonstrating the impact of Rentwell.

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